Email Marketing Design Tips for 2020




Are you ready for e-mail marketing success 2020? Here is a summary of well-known email design guidelines to increase the number of opens, increase conversions, and get more customers. In 2019, according to Statista, approximately 294 billion email messages were sent worldwide every day. That number will likely grow to 350 billion by 2023.


Most emails go unopened and unread. Even more terrible, many are deleted or end up in the spam box graveyard. Hence, why an attractive email is vital to driving engagement. 

When your reader receives your message in their inbox, you want them to feel compelled to open your email at first glance. Attractively designed and informative email messages result in better ROI and fewer unsubscribers.


Below are email marketing tips for 2020 and beyond:


Inbox best practices

In the wonderful world of marketing, the first impression of your email message is everything; there are no exceptions. Your email content contains three important elements: sender name, subject line, and preheader text.


Sender Name:

  • We’re counting the sender’s name as a component of email design because it’s directly associated with trust. It’s probably even more important than your subject line. The sender’s name is perhaps the most influential factor as it pertains to open up rates.

  • The sender’s name could be your business name, or you could personalize it with an employee’s first name, for example, ‘Martin at UBT Agency’. Having your name as the sender could effectively engage your readers on a personal level.


Subject Line:

  • Keeping your email subject line relatively brief prevents it from being truncated. If your subject line is clear and concise, you have a higher chance of capturing your reader’s attention. This implies highlighting the most crucial information that you would like to communicate in advance. Your customers have a tendency to only read the subject line, which means you need to hold their attention within seconds in just a first few words!

  • Avoid overdoing it with special characters, or capitalization. Not only will your reputation be compromised by this sort of messaging, but your email may wind up being classified as spam. The goal is to have more of your customers to open your emails.


Preheader text:

  • This message is the brief snippet of text that immediately comes after the subject line when viewing messages within your email inbox. Preheaders can truly add value to your subject line and significantly increase your open up rates. Your subject line and preheader text message should interact seamlessly to start informing your reader of your message before your message is opened.


Visible email hierarchy design


It’s common for you to follow familiar pathways predicated on natural tendencies whenever you explore content. Marketers use visible hierarchy to use these tendencies to direct the reader through the message. It is a strategic way to improve how the reader of your message consumes your email with ease. Additionally, it helps to point your customers to the most crucial parts of your email.

We recommend these two methods, the inverted pyramid or the Z design:


Your email should be organized to tell a message that directs your audience towards the action that you desire your customers would take. Email design elements like positioning, size, color, comparison, and fonts all play a key role in designing visual hierarchy.


Here are some tips to consider when mapping out your message:


  • Start your email with the most important information. 

  • Design the most important information in bigger fonts, or in heavier weights

  • Call-to-action elements should generally stand-out from the rest of the emails.

  • Use white space to clarify where one component ends and another begins. 

  • Connect your message in an obvious, arranged, and attractive way.


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