In this day and age, effective digital marketing isn’t just a way to generate some extra sales, it is essential to the overall sales and marketing strategy of any company that is serious about surviving and thriving in today's economy. Here are eight simple steps to more effective digital marketing:
1. Set defined goals.
Setting defined goals is important because it creates direction for your actions and it gives you a reasonable point by which you can measure success. Defined goals are not vague, like “Generate more sales in May.”
Defined goals are clear and easy to measure, such as, “Generate 25% more sales in May than in April.”
2. Create strong branding.
Strong branding is the key to any marketing campaign, and really any company. Strong branding includes a great name (try https://businessnamegenerator.com/ for inspiration), an easily recognizable logo (try a free logo creator), and a good tagline to build brand awareness.
3. Create a customer persona and use a customer journey map.
A customer persona is a fictional composite character that represents your ideal or typical customer. You can get help creating a customer persona at www.hubspot.com. A customer journey map is a visual representation, either a chart, graphics, or written words, that shows all of the points of contact that a customer has with your brand. This should give you a better picture of who you are marketing to and how to appeal to them.
4. Collect, measure, and analyze data.
You have to collect and analyze data to be able to measure whether or not your digital marketing campaigns are effective or not. Collect data before, during, and after all campaigns. Also make sure to collect email addresses from customers every chance that you get, as these can be used in email marketing campaigns.
5. Use benchmarks to check that progress is being made toward goals.
Don’t wait until the end of a campaign to check your progress. Set benchmarks of where your progress would need to be at regular intervals in order to meet your end goals. Check progress regularly so if corrections need to be made they can happen sooner rather than later.
6. Diversify your channels, tactics, and strategies.
Advertise across platforms, channels, and media. Not everyone will see your brand if you only advertise in one place. You want your name, logo, and images to be seen by as many people in as many places as possible.
7. Don't be afraid to make changes.
If what you are doing isn’t working, don’t be afraid to try something new. Maybe you need to try the same ad in a different place. Perhaps a campaign is better suited to social media than Google. Don’t hold back from experimenting a little. Let go of what doesn’t work and invest more into what does.
8. Realistically assess your campaign.
The reason that you set realistic measurable goals and benchmarks, in the beginning, is so that you would be able to define what was and was not successful in and about a marketing campaign at the end of it. Doing these kinds of assessments is really important because it will show you what has worked and what hasn’t.
A lot of money goes into a marketing campaign and it is important that it pays off. Creating this kind of cycle of goal setting and assessment will make your marketing more effective, it will save you marketing dollars and it will help you continuously create more effective marketing campaigns to increase your brand’s bottom line.